[:] is also useful to make a deep copy of the list.
def x(l):
f=l[:]
g=l
l.append(8)
print "l", l
print "g", g
print "f", f
l = range(3)
print l
#[0, 1, 2]
x(l)
#l [0, 1, 2, 8]
#g [0, 1, 2, 8]
#f [0, 1, 2]
print l
#[0, 1, 2, 8]
Modification to l is get reflected in g (because, both point to same list, in fact, both g and l are just names in python), not in f(because, it's a copy of l)
But, in your case, It doesn't make any difference. (Though, I'm not eligible to comment on any memory usage of both methods.)
Edit
h = range(3)
id(h) #141312204
h[:]=range(3)
id(h) #141312204
h=range(3)
id(h) #141312588
list[:] = range(100) updates the list
list = range(100) creates new list.
@agf: thanks for pointing my error
id(list[:])
is different fromid(list)
and changes with each call. - rplnt