Converting GTM event to gtag event Google Analytics

0
votes

My company was using GTM to track events, but we have switched to using gtag.js recently. Most of the conversion has gone well but I have one particular event I can't seem to convert correctly. It is for a service called Namogoo. We just track when their system fires an event so we can have a report in the GA portal.

The original GTM code is: 

const someValue = 1

dataLayer.push({
    event: 'gtm.trackEvent',
    nB: someValue,
    trackEvent: {
        'category':'Namogoo',
        'action':'block',
        'label':'block',
        'value':someValue
    }
});

I have attempted a variety of things but my latest iteration which SHOWS the event in the realtime events interface but does not show on the custom report is: 

gtag("event", "Namogoo", {
    "event_category":"Namogoo",
    "event_action":"block", 
    "event_label":"block",
    "event_value": someValue,
    "value":someValue
});

I'm basically just throwing spaghetti at the wall with the 'value' field. Any help would be appreciated. The custom report just operates on a Drilldown dimension created on the Namogoo event.

2
google-analyticsgoogle-tag-managergtag.js
you can't exactly tell from the dataLayer push contents how the gtm container was configured.. maybe the tag that handles this also set custom dimensions, etc that are relevant to your analytics.. - lossleader

2 Answers

1
votes

So your datalayer push implementation, this is how I understand it:

const someValue = 1
dataLayer.push({
    event: 'gtm.trackEvent',
    nB: someValue, //this is the same value as trackEvent.value
    trackEvent: {
        'category':'Namogoo', //maps to event category
        'action':'block', //maps event action
        'label':'block', //maps event label
        'value':someValue //same value as 'nB'
    }
});

For event tracking in gtag.js, this is the format:

gtag('event', <action>, {
  'event_category': <category>,
  'event_label': <label>,
  'value': <value>
});

So putting everything together this should be what you're after:

const someValue = 1
gtag('event', 'block', {
  'event_category': 'Namogoo',
  'event_label': 'block',
  'value': someValue
});

Note, you have the label the same as the action, not too sure what purpose it serves.

0
votes

Thank you XTOTHEL for your help.

The root of the issue turned out to be a missing custom_map in my gtag configuration to cover the custom dimension. 

gtag("event", "Namogoo", {
"event_category":"Namogoo",
"event_action":"block", 
"event_label":"block",
"nB":nB
});