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I have Google Tag Manager account created, And I have Google Analytics account created,

Inside my app I only have GTM included, and after some research, I managed to connect my Google Analytics acc with GTM to track page views.

Now, what I used to do before with just using GA, I was using some custom events inside my app,

So ga('send', 'event', 'Videos', 'play', 'Fall Campaign');

Now I tried to do the same after GTM is connected but I'm not getting any events inside my admin

I also tried doing dataLayer.push with same event arguments and event is still not showing up

Does anyone have an idea of what I'm missing to get custom events working?

Also, I don't want them to be defined inside GTM (that would mean that for every custom event I need to create a trigger if I get it right)

Is it possible to just publish them without any configuration inside GTM?

Thanks!

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1 Answers

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You have to create Analytics Tag (type event), Trigger and some dataLayer Variables, you can find the guidelines here: https://support.google.com/tagmanager/answer/7679219?hl=en