It was (and still is) a good practice to "shadow copy" your bootloader and jump to it. This practice began early when the typical boot loader was limited to the size of a single segment on an x86 processor and a single read sector from disk. Once interrogating the hardware a boot loader could do more advanced work, like install system files (calls, hooks, TSRs, etc), be taken over by viruses, or initialize protected mode and start performing hardware paging of applications, etc.
The origin of the "behavior" predates Linux, you should find that this behavior was common to x86 bootloaders. Possibly any computer based on the IBM PC.
The code presently in Linux was probably derived from this:
Fx. https://stuff.mit.edu/afs/sipb/user/warlord/C/memtest86/bootsect.s
In which case the choice to relocate to 0x90000 is likely arbitrary, the goal was to move the loader out of the default location into a location of its own choice where it wouldn't be tampered with by programs which might allocate from "low mem" (in effect: as a matter of practice.)
I would like to see a definite reason myself :) pretty sure it's really just a remnant of a time when the x86 platform was a DOS platform, and as the hardware evolved new tricks were employed to remain backward compatible with "unfriendly" lowmem code.