1
votes

After linking GA or GA4 with BigQuery, do we get Demographics data (Gender, Age, Interests) in BQ?

If we do - does it happen on the user_id level? ( So info for one specifiic user is available)?

Thanks in advance ;)

2

2 Answers

1
votes

No, this is unavailable information that Google obtains from its other aggregate tables.

0
votes

Google does not share this info at the user level. This is their proprietary information that they gather from your searches and browsing activity and they use it to serve/sell ads, return "relevant" search results, etc.