The axis methods set_theta_zero_location
and set_theta_direction
allow you to specify the zero location and the direction of increasing theta, respectively. Here is a modified version of the Matplotlib example.
import numpy as np
import matplotlib.pyplot as plt
r = np.arange(0, 2, 0.01)
theta = 2 * np.pi * r
ax = plt.subplot(111, projection='polar')
ax.plot(theta, r)
ax.set_rmax(2)
ax.set_rticks([0.5, 1, 1.5, 2]) # less radial ticks
ax.set_rlabel_position(-22.5) # get radial labels away from plotted line
ax.grid(True)
ax.set_theta_zero_location("N") # theta=0 at the top
ax.set_theta_direction(-1) # theta increasing clockwise
ax.set_title("A line plot on a polar axis", va='bottom')
plt.show()

Note that for a quiverplot, these methods currently produce strange results (see GitHub issue).