Google Analytics BigQuery Exit Not Matching Hit Number

0
votes

I'm currently working with GA's hit level data in BigQuery. I've noticed that hits.isExit is not always set to TRUE when the hits.hitNumber is not the highest in a given session. In fact the hit.isExit seems to be true several hits before the end of a session. Anyone know why this would be?

1
google-analyticsgoogle-bigquery
You can check hits.type - "EVENT" can't be an exit - Martin Weitzmann
sorry @MartinWeitzmann could you elaborate? - Aaron Harris
@MartinWeitzmann means that a hit of type EVENT can't be an exit, only a hit of type PAGE can. You see that "hits.isExit seems to be true several hits before the end of a session" because hits.isExit is set to true for the last pageview, which is not necessarily the last hit of the session because events may have been fired after the pageview. - Pol Ferrando
@PolFerrando I see! This is occurring as someone goes into a checkout process and doesn't load the confirmation page (all the checkout hits are EVENT). This also means there is no transactionID event being sent to GA as they aren't loading the confirmation. I guess we need to figure out a way to stop this - Aaron Harris

1 Answers

1
votes

As stated in the comments by Martin and Pol, the reason is because only PAGE hits can be exit hits.