I'm not trained in EE.
I'm programming a master-receiver device which controls a MAX11644/MAX11645. The datasheet explains the read cycle, saying:
A read cycle must be initiated to obtain conversion results. Read cycles begin with the bus master issuing a START condition followed by seven address bits and a read bit (R/W = 1). If the address byte is successfully received, the MAX11644/MAX11645 (slave) issues an acknowledge. The master then reads from the slave. The result is transmitted in 2 bytes; first 4 bits of the first byte are high, then MSB through LSB are consecutively clocked out.
All of this I understand, except the very last part: "MSB through LSB are consecutively clocked out". Most significant bit? Isn't this the first bit? We already know the first bit in the first byte is hi. And what does "clocked out" mean?