The tag memory is emulated inside the NFC-Emulate-Forum-Tag2 example program that you use. The array __nfcforum_tag2_memory_area
contains the tag memory contents:
static uint8_t __nfcforum_tag2_memory_area[] = {
0x00, 0x00, 0x00, 0x00, // Block 0
0x00, 0x00, 0x00, 0x00,
0x00, 0x00, 0xFF, 0xFF, // Block 2 (Static lock bytes: CC area and data area are read-only locked)
0xE1, 0x10, 0x06, 0x0F, // Block 3 (CC - NFC-Forum Tag Type 2 version 1.0, Data area (from block 4 to the end) is 48 bytes, Read-only mode)
0x03, 33, 0xd1, 0x02, // Block 4 (NDEF)
0x1c, 0x53, 0x70, 0x91,
0x01, 0x09, 0x54, 0x02,
0x65, 0x6e, 0x4c, 0x69,
0x62, 0x6e, 0x66, 0x63,
0x51, 0x01, 0x0b, 0x55,
0x03, 0x6c, 0x69, 0x62,
0x6e, 0x66, 0x63, 0x2e,
0x6f, 0x72, 0x67, 0x00,
0x00, 0x00, 0x00, 0x00,
0x00, 0x00, 0x00, 0x00,
0x00, 0x00, 0x00, 0x00,
};
See the Type 2 Tag Operation Specification
and the NFC Data Exchange Format (NDEF) specification on how to encode the data inside the emulated tag memory area.