Note: I don't think this is a duplicate of Eclipse Editor plug-in key binding not shown in menu for command!
I have an Eclipse RCP app based on Mars (4.5), which doesn't use any e4 functionality. I have defined my own key scheme, and some key bindings on commands in plugin.xml. They work fine, and when I start my app from the IDE, the menu entries show the shortcut text (e.g., CTRL + Q) in the menu right next to the actual command text, e.g.
Quit CTRL+Q
However, when I build my product (included plugin_customizations.ini) and run it, the key bindings still work, but the actual shortcut text is not shown in the menu anymore.
How can I fix this so that the text is shown in the product build again?
EDIT: This is on Ubuntu 14.04 (Unity).
Started from the IDE, showing the shortcut text:
Started from the built product, same system:

