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I noticed that a few applications like Candy Crush, Paper, Star Wars:Uprising have a theme and a cover photo on the App Store. I tried looking on Apple's guidelines but couldn't find anything related to it.

Does anyone know how it is done or if someone could direct me to where I can find the guidelines for using a theme or cover photo, that would be great!

Any help is appreciated! Thanks in advance!

1
Did you found out yet? - Roi Mulia
Unfortunately, no! Please let me know if you find something. I think the cover and theme is added only by Apple for some special apps. - Aashay
Have any of you found out yet? 😀 - Jordan
I think Apple selects the popular apps and allows them to add the Cover Photo and Themes. It isn't upto the developers unfortunately - Aashay
hello, have found any solution ? - artSx

1 Answers

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Only featured apps can have cover image or theme for customization. These applications are selected by Apple based on popularity, media coverage, proper implementation of WWDC rules, Good UI/U experience. This isn't on the developer's hand to change cover image or theme.

Official confirmation about this is found on this site -

Applications that have custom background art on the App Store are selected editorially by Apple. If your application is selected to be receive custom art, you will be contacted by an Apple representative.