As the other answer says it would be interesting to see whether you have the same result on a single shard. I think you would and that depends on the norms for the tags field, which is taken into account when computing the score using the tf/idf similarity (default).
In fact, lucene does take into account the term frequency, in other words the number of times the term appears within the field (1 or 3 in your case), and the inverted document frequency, in other words how the term is frequent in the index, in order to compare it with other terms in the query (in your case it doesn't make any difference if you are searching for a single term).
But there's another factor called norms, that rewards shorter fields and take into account eventual index time boosting, which can be per field (in the mapping) or even per document. You can verify that norms are the reason of your result enabling the explain option in your search request and looking at the explain output.
I guess the fact that the first document contains only that tag makes it more important that the other ones that contains that tag multiple times but a lot of ther tags as well. If you don't like this behaviour you can just disable norms in your mapping for the tags field. It should be enabled by default if the field is "index":"analyzed"
(default). You can either switch to "index":"not_analyzed"
if you don't want your tags field to be analyzed (it usually makes sense but depends on your data and domain) or add the "omit_norms": true
option in the mapping for your tags field.