Google Analytics - visits to page vs views of page

0
votes

I am a bit confused by Google's terminology. I understand the difference between visitors, visits and pageviews but I am confused about what a 'visit' to a particular page means.

For example - I am looking at numbers for the past 12 months.

Two pages as an example:

  • Page #1
    • 511 visits
    • 5813 unique pageviews
    • 7123 pageviews
  • Page #2
    • 520 visits,
    • 5884 unique pageviews,
    • 7210 pageviews

The reason I am confused is because of the massive discrepancy in the figures. Can anyone help me understand how a visit to a web page differs to a unique pageview?

1
google-analyticsmetrics

1 Answers

1
votes

There are 2 metrics defined as visits in analytics:

  • Visits - the number of people who accessed your website
  • Unique Visits - the number of unique people who accessed your website

The difference between unique pageviews and pageviews is the same, pageviews being the total amount of times a page was accessed, where unique pageviews is the unique amount of page views for a specific page.

This means that if a single (unique) visitor opens a page once, it will add to both the unique and the total pageviews, if they open the same page again it will only add to the pageviews