5
votes

Am I correct in assuming that Visits metric only counts how many times a user started session on the given page, and Unique Pageview is the number of users whom viewed the given page?

Given the following scenario, I have two pages on my site: Page A and Page B. Page A contains a link to get to Page B.

If a user starts browsing my website at Page A, Google Analytics will increment Visits and Unique Pageviews on A by 1.

Now if the user were to click on the link to B, will Google Analytics increment both Visits and Unique Pageviews or just Unique Pageviews on B?

2

2 Answers

2
votes

Am I correct in assuming that ‘Visits’ metric only counts how many times a user started session on the given page, and ‘Unique Pageview’ is the number of users whom viewed the given page?

No, pageview is every time tracking code is executed (or _trackPageview() is called) and unique pageviews is the aggregate pageviews that are generated by the same user during the same session.

0
votes

Question: Now if the user were to click on the link to B, will Google Analytics increment both Visits and Unique Pageviews or just Unique Pageviews on B? Answer: Visit (not increase) / Unique pageviews on Page B (+1)

Basically, visits is the first hit of session, it may differ to entrances (the first pageview hit of a session). Please see the below link.

link: https://support.google.com/analytics/answer/2934985?hl=en-GB&ref_topic=2524483

It's the example by Google Visit 1:

Visitor enters to Page A
Visitor navigates to Page B
Visitor navigates back to Page A
End of session

Visit 2:

Visitor enters to Page C
Visitor navigates to Page B
End of session

Summary

Page A: 2 Page views, 1 Visit, 1 Unique Page view, 1 Unique Visitor, 1 Entrance
Page B: 2 Page views, 0 Visits, 2 Unique Page views, 2 Unique Visitors, 0 Entrances
Page C: 1 Page view, 1 Visit, 1 Unique Page view, 1 Unique Visitor, 1 Entrance
Totals: 5 Page views, 2 Visits, 4 Unique Page views, 2 Unique Visitors, 2 Entrances