This is not an answer but an alternative.
Naming your range is the way to go as Shiin suggested but then if you have 500 cells then like I mentioned earlier, naming 500 cells and using them in your code can be very painful. The alternative is to use smart code. Let's take an example
Let's say you have a code like this
Sub Sample()
Range("B3").Value = Range("B200")
Range("B4").Value = Range("B201")
Range("B5").Value = Range("B201")
' And
' So On
' till
Range("B500").Value = Range("B697")
End Sub
The best way to write this code is like this
Sub Sample()
Dim i As Long
For i = 200 To 697
Range("B" & i - 197).Value = Range("B" & i)
Next i
End Sub
and say if you insert a line at say row 300 then simply break the above code in two parts
Sub Sample()
Dim i As Long
For i = 200 To 299
Range("B" & i - 197).Value = Range("B" & i)
Next i
For i = 301 To 698
Range("B" & i - 197).Value = Range("B" & i)
Next i
End Sub
So every time you insert a row, simply break the for loop into an extra part. This looks tedious but is much better than naming 500 cells and using them in your code.
If you are planning to use the macro only once (i.e for 1 time use) then read ahead.
If you are worried that when the user inserts the row then the cells are not updated then you can instead of assigning a value, assign a formula.
For example
Range("B3").Formula = "=B200"
This will put a formula =B200
in cell B3
. So next time when you insert a row so that the 200th row moves it's position, you will notice that the formula automatically gets updated in cell B3
HTH