The organization I work for has a blog with the like button working for each post. Sometimes, we take blog post urls and post them as a link on our Facebook fan page. The wall post gets hundreds of likes. Why aren't these likes being reflected on the button's count on the blog? Here is an example:
Blog post showing only 45 likes on the button: http://www.uwishunu.com/2012/01/photo-of-the-day-the-2012-nhl-winter-classic-puck-drops-at-3-p-m-today-at-citizens-bank-park-go-flyers/
Facebook Wall Post referencing the blog post url with 407 likes: http://www.facebook.com/visitphilly/posts/201311466628610
According to like button's dev page:
What makes up the number shown on my Like button?
- The number of likes and comments on stories on Facebook about this URL
Am I reading this wrong or are we not doing something correctly?