Why is the "Like" count on my webpage vastly different from the Facebook page?

Question

412 Likes: http://ambianceapp.com
169 Likes: https://www.facebook.com/ambianceapp

<meta property="fb:admins" content="1230951" />
<meta property="fb:page_id" content="168164236564309" />
<meta property="fb:app_id" content="156067184497"/>

On first glance, I thought that it was combining the page_id and app_id, but ever since I moved away from the Facebook SDK in my app (one a year ago), the Like count for the app page has dwindled to only a handful. Not enough to count towards the 412.

How can I ensure that all 412 people who have liked my site are notified when I post to my Facebook page, and why isn't Facebook showing an accurate count?

Answer 1

Because your website is a different Graph Object, you cannot like a Facebook Fan page via the Like Button on websites. That's why the numbers are different.

Answer 2

If you want to have the same count on each of them you need to use the same "href" as your facebook page... something like:

<fb:like href="http://facebook.com/<page name>" ....></fb:like>

That way when they click like it will be as they are clicking like in your facebook page and you will see the same count on both places.