why the custom dimention on google analytics only showing 77% of total sessions?

0
votes

I have made two custom dimensions in Google analytics (Author & Category (I put the scope type on SESSION)). But after collecting data I can see that the result is based on 77% of total sessions. Why is that? How can I change that to 100%? Is it related to the scope type I have chosen? should it be Hit? what else should I check? Is it related to the Tag Manager account?

I am totally lost on it, any help would be appreciated.

enter image description here

my main problem is when I want to see the session of landing pages I see different sessions with and without a custom dimension.

This is how I see my landing pages: which shows 100% of the session enter image description here

And here is when I add a custom dimension to the landing pages: which shows a lower number of sessions and I believe that is because of 77% of sessions for custom dimension. enter image description here

So, why there are differences between sessions when I add a custom dimension?

1
wordpressgoogle-analyticsgoogle-tag-manager

1 Answers

0
votes

Changing the scope will not help.

This likely means that you only have this data for 77% of sessions. So there are 23% of sessions that never get this custom dimension populated. You should look into your logic. Maybe you don't populate it on every page? Maybe the data you use to populate it is not available everywhere?