You could solve the problem by thinking the other way around. Instead of showing private products only for specific users you could hide them for all other user roles (leaving the products with the "publish" status).
This way the Ajax problem does not arise.
If the user has one of the roles defined in the $user_roles array of the following function, it hides all products in the $product_ids_to_hide array:
// hide products based on user role
add_filter( 'woocommerce_product_is_visible', 'hide_products_by_user_role', 10, 2 );
function hide_products_by_user_role( $visible, $product_id ) {
// only if the user is logged in
if ( ! is_user_logged_in() ) {
return $visible;
}
// set the product ids to hide
$product_ids_to_hide = array( 12, 14 );
// sets the user roles for which products are to be hidden
$user_roles = array( 'custom_role_1', 'custom_role_2' );
$user = wp_get_current_user();
if ( array_intersect( $user_roles, $user->roles ) && in_array( $product_id, $product_ids_to_hide ) ) {
return false;
}
return $visible;
}
To reply to your comment:
If you want to allow the user to modify the product ids to be hidden based on the user role you can create a .csv file to be uploaded to FTP with the list of product ids, one per line.
If your client in the future wants to remove or add a product id, he can do so simply by overwriting the .csv file with an FTP import or directly in the file manager (if the hosting allows it).
The file I created as an example will be called product-ids-to-hide.csv and will need to be uploaded to the same directory as the functions.php file. No header is required. Here is an example:
349
235
456
745
and this will be the new updated function:
// hide products based on user role
add_filter( 'woocommerce_product_is_visible', 'hide_products_by_user_role', 10, 2 );
function hide_products_by_user_role( $visible, $product_id ) {
// only if the user is logged in
if ( ! is_user_logged_in() ) {
return $visible;
}
// sets the user roles for which products are to be hidden
$user_roles = array( 'custom_role_1', 'custom_role_2' );
$user = wp_get_current_user();
// only if the user has at least one role present in the array
if ( empty( array_intersect( $user_roles, $user->roles ) ) ) {
return $visible;
}
// get an array with product ids
$product_ids_to_hide = file( realpath( __DIR__ . '/product-ids-to-hide.csv' ), FILE_IGNORE_NEW_LINES | FILE_SKIP_EMPTY_LINES );
if ( in_array( $product_id, $product_ids_to_hide ) ) {
return false;
}
return $visible;
}
The code has been tested and works. Add it to your active theme's functions.php.