To integrate our Pardot Prospect country field with our Salesforce Contact/Lead country fields in Salesforce, we select the default text CRM field name: MailingCountry.
I have since discovered our MailingCountry field uses a picklist where the Integration Value is ALLCAPS, eg: FRANCE. Since Pardot is case-sensitive, when ALLCAPs values are returned to Pardot from Salesforce, Pardot discerns this as a new value, eg: was France and is now FRANCE.
On its own this is not catastrophic. However, the challenge we have is this impacts Progressive Profiling since the Prospect would have added, for example, "France" during the form submission and should not be required to enter that information again - but now CRM has changed the value to "FRANCE" which breaks the Progressive Profiling and forces the Prospect to re-enter their country.
I was wondering whether anyone else has encountered this challenge and whether a solution has been found?
Thanks!