Equivalent dimensions for ga:adContent and ga:keyword in the Google Analytics Data API (GA4)

2
votes

We currently rely on using UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content) for our Universal Analytics integration with the Google Analytics Core Reporting API and Multi-Channel Funnels APIs.

Are there plans to support UTM tags in GA4 properties and the Google Analytics Data API? I do see sessionSource, sessionMedium, and firstUserCampaignName listed in the dimensions list, which suggests utm_source, utm_medium, and utm_campaign can still be used. Is there an equivalent dimension for utm_content (ga:adContent in the Core Reporting API and mcf:adwordsAdContent in the MCF API) or utm_term (ga:keyword or mcf:keyword)?

1
google-analytics-api

1 Answers

1
votes

There seem to be no equivalent dimensions for ga:keyword or ga:adContent in the Google Analytics Data API. I will try to find out more about this and update this question once I have more information.

Ilya The Google Analytics Team