As you would do for any policy or user flow:
https://{tenant}.b2clogin.com/{tenant}.onmicrosoft.com/{policy}/oauth2/v2.0/authorize?client_id={b2c app id}&response_type=code&redirect_uri={b2c app redirect uri, depending on the sdk used this may be a specific}&response_mode=query&scope={b2c app scope}&state={custom data}
E.g:
https://contoso.b2clogin.com/contoso.onmicrosoft.com/b2c_1_sign_up/oauth2/v2.0/authorize?client_id=90c0fe63-bcf2-44d5-8fb7-b8bbc0b29dc6&response_type=code&redirect_uri=https://myapp.azurewebsites.com/&response_mode=query&scope=90c0fe63-bcf2-44d5-8fb7-b8bbc0b29dc6%20offline_access&state=arbitrary_data_you_can_receive_in_the_response