As mentioned by Brian an exchange does not store messages and is mainly responsible for routing messages to either another exchange/s or queue/s. If the exchange is not bound to a queue, then all messages sent to that exchange will be 'lost'.
You should not need to declare fixed client queues in the publisher script since this might not be scalable. Queues can be created dynamically by your publishers and routed internally using exchange-to-exchange binding.
RabbitMQ supports exchange-to-exchange bindings that will allow for topology flexibility, decoupling and other benefits. You can read more here at RabbitMQ Exchange to Exchange Bindings [AMPQ]
RabbitMQ Exchange To Exchange Binding

Example Python code to create exchange-to-exchange binding with persistence if no consumer is present using queue.
import pika
import sys
connection = pika.BlockingConnection(pika.ConnectionParameters(
host='localhost'))
channel = connection.channel()
channel.exchange_declare(exchange='data_gateway',
exchange_type='fanout',
durable=True,
auto_delete=False)
channel.exchange_declare(exchange='data_distributor',
exchange_type='topic',
durable=True,
auto_delete=False)
channel.exchange_bind(destination='data_distributor',source='data_gateway')
channel.queue_declare(queue='trade_db',durable=True)
channel.queue_declare(queue='trade_stream_service',durable=True)
channel.queue_declare(queue='ticker_db',durable=True)
channel.queue_declare(queue='ticker_stream_service',durable=True)
channel.queue_declare(queue='orderbook_db',durable=True)
channel.queue_declare(queue='orderbook_stream_service',durable=True)
channel.queue_bind(queue='orderbook_db',exchange='data_distributor',routing_key='*.*.orderbook')
channel.queue_bind(queue='orderbook_stream_service',exchange='data_distributor',routing_key='*.*.orderbook')
channel.queue_bind(queue='ticker_db',exchange='data_distributor',routing_key='*.*.ticker')
channel.queue_bind(queue='ticker_stream_service',exchange='data_distributor',routing_key='*.*.ticker')
channel.queue_bind(queue='trade_db',exchange='data_distributor',routing_key='*.*.trade')
channel.queue_bind(queue='trade_stream_service',exchange='data_distributor',routing_key='*.*.trade')