What's the difference between Google Analytics "active users" and Firebase "active users"?

1
votes

Due to Google Analytics is sunsetting i have to migrate my analytics from GA to Firebase, but I found difference between the two data calculated between the two platforms.

For Example my mobile app "Active users" based on Google Analytics

Google Analytics Image

1 day: 135

7 day: 653

28 day: 2,224

but my "Active users" based on Firebase is

Firebase Image

1 day: 1.6 k

7 day: 6.6 k

28 day: 17 k

is there a difference in the algorithm or how the two platforms differentiate or identify their active users?

1
androidfirebasegoogle-analytics

1 Answers

0
votes

In Firebase what you are referring to as Active Users are the user engagement measurement values that are based on a period of either 1, 7 and 30 Days.

See the answer above that goes more into detail : Firebase Analytics calculation of User counts (Daily/Weekly/Monthly Active Users)