Here is the code from your script modified to send the email when date on J column match the date in J1. I recommend you change your code to use getValues() [1] and loop the resulting array instead of using getValue() every time, is much more optimized and will prevent you from hitting the Google quotas[2].
function sendEmails() {
var spreadsheet = SpreadsheetApp.getActiveSpreadsheet();
var sheet = spreadsheet.getSheetByName("H&S Reviews").activate();
var lastRow = sheet.getLastRow();
var message = spreadsheet.getSheetByName("Email Alerts").getRange(1,1).getValue();
for (var i = 3;i<=lastRow;i++){
var emailAddress = sheet.getRange(i, 8).getValue();
var firstName = sheet.getRange(i, 9).getValue();
var todaysDate = sheet.getRange(1, 10).getValue();
var date = sheet.getRange(i, 6).getValue();
date = Utilities.formatDate(date,'GMT+0200','dd MMMM yyyy');
var task = sheet.getRange(i, 2).getValue();
var description = sheet.getRange(i, 3).getValue();
var messageBody = message.replace("{name}",firstName).replace("{Task}",task).replace("{Description}",description).replace("{Date}",date);
var subject = "Health & Safety Review Task";
var sendDate = sheet.getRange(i, 10).getValue();
var sheetDate = new Date(sendDate);
Sdate=Utilities.formatDate(todaysDate,'GMT+0200','yyyy:MM:dd')
SsheetDate=Utilities.formatDate(sheetDate,'GMT+0200', 'yyyy:MM:dd')
Logger.log(Sdate+' =? '+SsheetDate)
if (Sdate == SsheetDate){
var subject = "Health & Safety Review Task";
MailApp.sendEmail(emailAddress, subject, messageBody);
Logger.log('SENT :'+emailAddress+' '+subject+' '+messageBody)
}
}
}
[1] https://developers.google.com/apps-script/reference/spreadsheet/range#getValues()
[2] https://developers.google.com/apps-script/guides/services/quotas
the alert could be written to the email recipients Google Calendar, can you explain about the detail information? - Tanaike