While awaiting for answers from researchers in AI field I will give you some clues on what you can do quickly.
Even though this topic requires knowledge from natural language processing, machine learning and even psychology, you don't have to start from scratch unless you're desperate or have no trust in the quality of research going on in the field.
One possible approach to sentiment analysis would be to treat it as a supervised learning problem, where you have some small training corpus that includes human made annotations (later about that) and a testing corpus on which you test how well you approach/system is performing. For training you will need some classifiers, like SVM, HMM or some others, but keep it simple. I would start from binary classification: good, bad. You could do the same for a continuous spectrum of opinion ranges, from positive to negative, that is to get a ranking, like google, where the most valuable results come on top.
For a start check libsvm classifier, it is capable of doing both classification {good, bad} and regression (ranking).
The quality of annotations will have a massive influence on the results you get, but where to get it from?
I found one project about sentiment analysis that deals with restaurants. There is both data and code, so you can see how they extracted features from natural language and which features scored high in the classification or regression.
The corpus consists of opinions of customers about restaurants they recently visited and gave some feedback about the food, service or atmosphere.
The connection about their opinions and numerical world is expressed in terms of numbers of stars they gave to the restaurant. You have natural language on one site and restaurant's rate on another.
Looking at this example you can devise your own approach for the problem stated.
Take a look at nltk as well. With nltk you can do part of speech tagging and with some luck get names as well. Having done that you can add a feature to your classifier that will assign a score to a name if within n words (skip n-gram) there are words expressing opinions (look at the restaurant corpus) or use weights you already have, but it's best to rely on a classfier to learn weights, that's his job.
