Our BigQuery schema is heavily nested/repeated and constantly changes. For example, a new page, form, or user-info field to the website would correspond to new columns for in BigQuery. Also if we stop using a certain form, the corresponding deprecated columns will be there forever because you can't delete columns in Bigquery.
So we're going to eventually result in tables with hundreds of columns, many of which are deprecated, which doesn't seem like a good solution.
The primary alternative I'm looking into is to store everything as json (for example where each Bigquery table will just have two columns, one for timestamp and another for the json data). Then batch jobs that we have running every 10minutes will perform joins/queries and write to aggregated tables. But with this method, I'm concerned about increasing query-job costs.
Some background info:
Our data comes in as protobuf and we update our bigquery schema based off the protobuf schema updates.
I know one obvious solution is to not use BigQuery and just use a document storage instead, but we use Bigquery as both a data lake and also as a data warehouse for BI and building Tableau reports off of. So we have jobs that aggregates raw data into tables that serve Tableau. The top answer here doesn't work that well for us because the data we get can be heavily nested with repeats: BigQuery: Create column of JSON datatype