To answer your question directly, this formula should give you the desired result:
Desired Result for Store Sales =
IF(ISFILTERED(_Sales[Store]), SUM(_Store[Store Sales]))
However, I recommend to revisit your data model design. It's conceptually incorrect (you are mixing detailed data with the summary of the same data), and you will have serious problems with DAX. A better way to structure your data:
- Remove column "Store Sales". It's redundant and does not fit the data level of detail.
- Rename column "Product Sales" into "Sale Amount". It's just sale amount, without any qualifiers.
- Create a measure "Total Sales" = SUM(_Sales[Sale Amount]). It will correctly calculate total sales both on product and store levels.
If you need a special measure for store sales, use SUMX:
Store-level sales = SUMX (VALUES(_Sales[Store]), [Total Sales])
And if you need to show product contributions to store sales:
Product Contribution = `DIVIDE([Total Sales], [Store-Level Sales])