Killer Solution in 2020
This solution necessarily comes nine years after the question was originally asked, because, until fairly recently, most browsers have not been able to handle favicons in .svg
format.
That's not the case anymore.
See: https://caniuse.com/#feat=link-icon-svg
1) Choose SVG as the Favicon format
Right now, in June 2020, these browsers can handle SVG Favicons:
- Chrome
- Firefox
- Edge
- Opera
- Chrome for Android
- KaiOS Browser
Note that these browsers still can't:
- Safari
- iOS Safari
- Firefox for Android
Nevertheless, with the above in mind, we can now use SVG Favicons with a reasonable degree of confidence.
2) Present the SVG as a Data URL
The main objective here is to avoid HTTP Requests.
As other solutions on this page have mentioned, a pretty smart way to do this is to use a Data URL rather than an HTTP URL.
SVGs (especially small SVGs) lend themselves perfectly to Data URLs, because the latter is simply plaintext (with any potentially ambiguous characters percentage-encoded) and the former, being XML, can be written out as a long line of plaintext (with a smattering of percentage codes) incredibly straightforwardly.
3) The entire SVG is a single Emoji
N.B. This step is optional. Your SVG can be a single emoji, but it can just as easily be a more complex SVG.
In December 2019, Leandro Linares was one of the first to realise that since Chrome had joined Firefox in supporting SVG Favicons, it was worth experimenting to see if a favicon could be created out of an emoji:
https://lean8086.com/articles/using-an-emoji-as-favicon-with-svg/
Linares' hunch was right.
Several months later (March 2020), Code Pirate Lea Verou realised the same thing:
https://twitter.com/leaverou/status/1241619866475474946
And favicons were never the same again.
4) Implementing the solution yourself:
Here's a simple SVG:
<svg
xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 16 16">
<text x="0" y="14">🦄</text>
</svg>
And here's the same SVG as a Data URL:
data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2016%2016'%3E%3Ctext%20x='0'%20y='14'%3E🦄%3C/text%3E%3C/svg%3E
And, finally, here's that Data URL as a Favicon:
<link rel="icon" href="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2016%2016'%3E%3Ctext%20x='0'%20y='14'%3E🦄%3C/text%3E%3C/svg%3E" type="image/svg+xml" />
5) More tricks (...these are not your parents' favicons!)
Since the Favicon is an SVG, any number of filter effects (both SVG and CSS) can be applied to it.
For instance, alongside the White Unicorn Favicon above, we can easily make a Black Unicorn Favicon by applying the filter:
style="filter: invert(100%);"
Black Unicorn Favicon:
<link rel="icon" href="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2016%2016'%3E%3Ctext%20x='0'%20y='14'%20style='filter:%20invert(100%);'%3E🦄%3C/text%3E%3C/svg%3E" type="image/svg+xml" />
data:
values for images, and scripts inline. – zzzzBov