Technically that's possible, but I'm not sure if it's ok from licensing point of view.
I mean, Power BI Premium was released so that not all of the people in the organization should need Pro licenses. With Premium you're able to create and publish a report with a single Pro license and everybody else viewing the report can be Free-license users. The report might contain some Pro-freatures (like a gateway connection to on-premise) and it's still viewable to Free-users.
Premium isn't cheap, but it might work in some middle to large size organizations.
Another way to publish a report to multiple users is to use Publish to web -feature (https://powerbi.microsoft.com/en-us/documentation/powerbi-service-publish-to-web/), but it's got some limitations and security related issues.
