I think that the response is that when the blog talks about a row, it's referring to a Thrift row and not a CQL row. (I'm not the only to confuse this terms)
When we say Thrift row we are talking about a partition (or a set of CQL rows with the same partition key).
From Does CQL support dynamic columns / wide rows?
+--------------------------------------------------+-----------+
| Thrift term | CQL term |
+--------------------------------------------------+-----------+
| row | partition |
| column | cell |
| [cell name component or value] | column |
| [group of cells with shared component prefixes] | row |
+--------------------------------------------------+-----------+
From Understanding How CQL3 Maps to Cassandra’s Internal Data Structure
With the following schema
CREATE TABLE tweets (
... user text,
... time timestamp,
... tweet text,
... lat float,
... long float,
... PRIMARY KEY (user, time)
... );
(remember that the partition key is the first that appears in the primary key, in this case "user")
The following CQL rows
user | time | lat | long | tweet
--------------+--------------------------+--------+---------+---------------------
softwaredoug | 2013-07-13 08:21:54-0400 | 38.162 | -78.549 | Having chest pain.
softwaredoug | 2013-07-21 12:15:27-0400 | 38.093 | -78.573 | Speedo self shot.
jnbrymn | 2013-06-29 20:53:15-0400 | 38.092 | -78.453 | I like programming.
jnbrymn | 2013-07-14 22:55:45-0400 | 38.073 | -78.659 | Who likes cats?
jnbrymn | 2013-07-24 06:23:54-0400 | 38.073 | -78.647 | My coffee is cold.
Are internally persisted in Thrift like this
RowKey: softwaredoug
=> (column=2013-07-13 08:21:54-0400:, value=, timestamp=1374673155373000)
=> (column=2013-07-13 08:21:54-0400:lat, value=4218a5e3, timestamp=1374673155373000)
=> (column=2013-07-13 08:21:54-0400:long, value=c29d1917, timestamp=1374673155373000)
=> (column=2013-07-13 08:21:54-0400:tweet, value=486176696e67206368657374207061696e2e, timestamp=1374673155373000)
=> (column=2013-07-21 12:15:27-0400:, value=, timestamp=1374673155407000)
=> (column=2013-07-21 12:15:27-0400:lat, value=42185f3b, timestamp=1374673155407000)
=> (column=2013-07-21 12:15:27-0400:long, value=c29d2560, timestamp=1374673155407000)
=> (column=2013-07-21 12:15:27-0400:tweet, value=53706565646f2073656c662073686f742e, timestamp=1374673155407000)
-------------------
RowKey: jnbrymn
=> (column=2013-06-29 20:53:15-0400:, value=, timestamp=1374673155419000)
=> (column=2013-06-29 20:53:15-0400:lat, value=42185e35, timestamp=1374673155419000)
=> (column=2013-06-29 20:53:15-0400:long, value=c29ce7f0, timestamp=1374673155419000)
=> (column=2013-06-29 20:53:15-0400:tweet, value=49206c696b652070726f6772616d6d696e672e, timestamp=1374673155419000)
=> (column=2013-07-14 22:55:45-0400:, value=, timestamp=1374673155434000)
=> (column=2013-07-14 22:55:45-0400:lat, value=42184ac1, timestamp=1374673155434000)
=> (column=2013-07-14 22:55:45-0400:long, value=c29d5168, timestamp=1374673155434000)
=> (column=2013-07-14 22:55:45-0400:tweet, value=57686f206c696b657320636174733f, timestamp=1374673155434000)
=> (column=2013-07-24 06:23:54-0400:, value=, timestamp=1374673155485000)
=> (column=2013-07-24 06:23:54-0400:lat, value=42184ac1, timestamp=1374673155485000)
=> (column=2013-07-24 06:23:54-0400:long, value=c29d4b44, timestamp=1374673155485000)
=> (column=2013-07-24 06:23:54-0400:tweet, value=4d7920636f6666656520697320636f6c642e, timestamp=1374673155485000)
We clearly see that the 2 CQL rows with user softwaredoug are a single Thrift Row.
The case where a single CQL row corresponds to a single Thrift row (e.g. when the partition key == primary key) is what Deng and Svihla indicate like an anti-pattern use case for LCS
Heavy write with all unique partitions
However, I will mark dilsingi answer as correct because I think he already knew this relation.