I implemented activation for UWP app from custom URI. I introduced my schema, handle activation URI in app, added link to my web app page to open it in app.
I released app to the store and everything works as expected if app is already installed. The problem is if app not installed, Windows suggests to "Look for app in the store" and this is where I have problem. My app doesn't show up in search result, nor any app.
My registration looks like this:
<uap:Extension Category="windows.protocol">
<uap:Protocol Name="tennis-umpire">
<uap:Logo>Assets\StoreLogo.png</uap:Logo>
<uap:DisplayName>Tennis Umpire</uap:DisplayName>
</uap:Protocol>
</uap:Extension>
What am I missing?