I couldn't see anything wrong with your formula. When you set it up, you have the choice of highlighting the whole column from B2:B1000 then applying the rules, or getting them working on cell B2 only, then using the paint roller(or Edit | Copy then Edit | Paste Special | Paste Formats or Ctrl-C then Ctrl-Alt-V) to copy the formats into the remaining cells. I've suggested re-casting the formulas slightly so that they will error out when the stop value is missing so these rows aren't highlighted. You need to apply the rules from the most restrictive to the least restrictive. I've also added another category of within 100% of stop.
=A2/B2<=110%
etc.
Note that if you wanted the formulas to work in columns A and B say, you would need to put dollar signs in to fix the columns i.e.
=$A2/$B2<=110%
For column B only, it looks like this
