Google analytics is installed on my website. My website is built using Wordpress and using the plugin "Insert Headers and Footers" I pasted the code from Google Analytics. I can confirm that it works on some pages, but not all.
The website is an e-commerce store so not having the tracking on every page is making it hard to establish funnels.
I realized my e-commerce data was not being tracked so I researched the issue and learned about Google Tag Assistant. I installed this add-on and sure enough, no tags are reporting back for some of my store pages.
The below screenshot is from the Google Analytics report from the Tag Assistant. It shows that no tags are set on my page https://www.californiabeardco.com/store/ or https://www.californiabeardco.com/product/beard-oil/
The main site is https://www.californiabeardco.com
Interestingly, the analytics seem to work on the homepage and the cart/checkout pages, but not the store/product pages.
I'm really not sure what to do, I thought that the insert headers and footers plugin would insert the analytics code onto every page on my site.
I appreciate any insight you may have to offer, thanks!

