dynamic Google Analytics events based on Tag Manager event

Question

I am sending events to Google Tag Manger via the dataLayer like so:

{"event":"module_email_activate"}

And the tags always have a logic to them like {category}{action}{label} can I set the Analytics Event is triggered with the category, action and label set dynamically from these parts? I have already set up the trigger to fire based on regex and I can set the Analytics category action or label to the full text of the tag action btu can I get some modifiers on it or use the matches in the trigger?

Eike Pierstorff Eike Pierstorff · Accepted Answer · 2017-06-13T11:28:59

One way would be to have three similar structured custom javascript variables that return part of the event name (which is accessible as variable itself)

E.g. for the "module" part:

function() {
  var parts = {{Event}}.split('_');
  return parts[0];
}

and return parts[1] and parts[2] for the subsequent bits.

dynamic Google Analytics events based on Tag Manager event

1 Answers