GA Enhance Ecommerce Product List Performance

Question

I'm using Enhanced Ecommerce and I want to know how good my product lists perform. Below a screenshot of the product list performance section.

You can see that I've set up three lists:

productgroep default (Standard product listing)
productgroep filtered (Product listing with filters used)
detail view (this is actually a product detail page, so no listing.)

There is also a:

(not set) product list name, this one comes by default.

Now when I click on a product in a list, it counts in the column Product List Clicks, all fine. One can also add a product directly to the cart when the list is shown, so these are also measured and shown in the column Product Adds To Card.

Now when the product is purchased, it counts the Product Checkouts, Unique Purchases and Product Revenue in the product List (not set).

When the product is added to the cart directly from a list, I also do:

ga("ec:setAction", "click", {
  "list": "productgroep default"
});

Why doesn't GA add these purchases to the correct product list?

Is it possible, that you have a typo? Your Code doesn´t work for me, but this (without " for list): ga('ec:setAction', 'click', {list: 'productgroep default'}); — DanielS
@DanielS, I'm changing the double quote to a single quote. I also noticed in my code that I was using ec:addImpression without setting the list value. — Timo002
You have to provide a valid object to the tracker. Like this gtag('event', 'purchase', { "transaction_id": "123", "affiliation": "store", "value": 1.00, "currency": "USD", "tax": 1.24, "shipping": 0, "items": [ { "id": "P12345", "name": "Name", "list_name": "listname", "brand": "Google", "category": "T-Shirts", "variant": "Black", "list_position": 1, "quantity": 2, "price": '2.0' } ] }); Check this doc: developers.google.com/analytics/devguides/collection/gtagjs/… — MFGSparka

ShilpeshAgre ShilpeshAgre · Accepted Answer · 2017-09-19T18:52:47

When product is clicked from list page, do:

ga('ec:addProduct', {
'id': id,
'name': name,
'category': 'Apparel',
'brand': 'Nike',
'variant': 'black',
'position': 1
});
ga('ec:setAction', 'click', {list: listName});
ga('send', 'event', 'UX', 'click', 'Results');

When the product is added to the cart directly from a list, do:

ga('ec:addProduct', {
'id': id,
'name': name,
'category': 'Apparel',
'brand': 'Nike',
'variant': 'black',
'position': 1
});
ga('ec:setAction', 'click', {list: listName});
ga('send', 'event', 'UX', 'click', 'Add to Cart Catalog');

On product details page load, do :

ga('ec:addProduct', {
'id': id,
'name': name,
'category': 'Apparel',
'brand': 'Nike',
'variant': 'black'
});
ga('ec:setAction', 'detail');
ga('send', 'pageview');

GA Enhance Ecommerce Product List Performance

2 Answers