Try this if you want to use regex.
scan ‘myTable’, {FILTER => "RowFilter(=, 'regexstring:^1,.*’)”}
It is better to use prefix filter given in the previous answer when you know the pattern is at the start of rowkey.
A more complicated regex like following can use the Rowfilter with regexstring in the hbase shell.
scan 'myTable', { FILTER => "RowFilter(=, 'regexstring:.*-.+[d]{2}1-.*')" }
This will match any rowkey with pattern "dd1-" with a dash and one character before it.
You can use some online regex tester like https://regex101.com/ for trying out your regex.