how long will that data be kept in that blob? Is there a default period of time when the blob will be deleted automatically?
As Peter Bons said, currently Azure Blob storage do not allow us to define expiration policies on Blobs.
Is there a way for me to configure when to delete the blob content in my account?
There are no direct way to configure Azure storage or Blobs to make Azure storage automatically delete “expired” Blobs. As we know, azure storage blob enable us to create a virtual directory structure by including path information in blob name and Stream Analytics enable us to specify the naming convention of files being sent to Azure Blob Storage, so you could specify Path Prefix Pattern to include datetime info in blob name, and then you could create a scheduled WebJob and detect Blobs in the specified container and delete Blobs based on datetime info included in blob name.