One way is to use JavaScript on page load:
Let's asume that first column is with ID and used to show edit link. Second column is your product name like Apple. Just disable click on this element(cell with ID) or change link, img etc.
var table = $(".a-IRR-table tbody");
table.find('tr').each(function (i, el) {
var $tds = $(this).find('td'),
productId = $tds.eq(0).text(), //first column with ID and edit link
product = $tds.eq(1).text(), //second column
Quantity = $tds.eq(2).text(); //third column
if (product == 'Apple'){
$tds.eq(0).click(false);
$tds.eq(0).replaceWith('');
}
});
Thanks to this answer for JavaScript: Loop Through Each HTML Table Column and Get the Data using jQuery
EDIT:
To hide value based on your Query use CASE. For example:
SELECT
CASE
WHEN B = 'Apple' THEN
'<img src="#IMAGE_PREFIX#edit.gif" alt="">'
ELSE ''
END edit_link,
A,B,C
FROM TABLE_NAME
Click on column edit_link and make it of type Link
Choose your target to edit page
For link text select #EDIT_LINK#
Escape special characters must be set to NO
On Report Atributes set **Link Column** to **Exclude Link Column** (you have custom link column so don't display original link)
*Check your online workspace, page 3*