The pumping lemma says:
If a language A is regular => there is a number p (pumping length) where, if s is any string in L such that |s| >= p, then s may be divided into three pieces s=xyz, satisfying the following condition:
- xyiz is in L for each i>=0
- |y|>=0
- p>=|xy|
The right way to show that a certain language L is not regular is to suppose L regular and try to reach a contradiction.
Lets try to demonstrate that L = {0n1n}|n>=0} is not regular.
We start assuming to the contrary that L is regular.
You can think about this kind of demonstration as a game:
Challenger: He choose the pumping length p. You cannot do any presumption on it.
You: Now it is your turn: choose the "kind" of string that represents the irregularity of the language.
Lets say that the string is in the form 0p1p.
A good tip in this step is to try to limit the adversary next move.
Challenger: He presents to you a string s in the form 0p1p.
You: It's time to pump! If you chose correctly the form of the string in your previous move, you can do some assumption.
In our case, for example, we know that the substring y consists only of 0s (at least one 0 because |y|>0), because |xy|<=p and first p-elements are 0s.
Now we show that it exists i>=0 such that xyiz is not in L. For example, for i=2 the string xyyz has more 0s than 1s and so is not a member of L. This case is a contradiction. => L is not regular.
Never forget to demonstrate why the pumped string cannot be a member of L.
Probably it is late to help you, but someone else may need this kind of explanation...maybe ^^
Cheers.