Short answer
Google servers can't reach the desired table due to a check made by the web page. If they were able to do this in the past, then this is due to a recent change on the source site.
ExplanationUpdate
Note: The previous answer content is moved down, due to some comments about it.
Overview
The page does a check before showing the target source code, if the check is successful, then the browser automatically redirects the user to the target source code, but Google servers are not reaching that code.
How do I conclude the above
Searching about user-agent and the Google Sheets import functions, I found
Error "The data could not be retrieved." with importData() function
It's a post on the forum for Docs on Google Products Help Forum. It doesn't have an answer but the OP mentioned that he used curl and shows the result which includes the user agent. So I tried http://onlinecurl.com/. Here is an excerpt
<body id="iuam" class="">
<div id="flexmad">
<h1>Checking your browser</h1>
<img role="presentation" id="center-image" src= removed-to-save-space>
<p>Please wait while we perform a quick security check. This should take no longer than 5 seconds.</p>
<noscript>
<p class="error">Please enable JavaScript to contiune.</p>
</noscript>
</div>
<div id="cf-check"><div class="cf-browser-verification cf-im-under-attack">
<noscript><h1 data-translate="turn_on_js" style="color:#bd2426;">Please turn JavaScript on and reload the page.</h1></noscript>
<div id="cf-content" style="display:none">
<div>
<div class="bubbles"></div>
<div class="bubbles"></div>
<div class="bubbles"></div>
</div>
<h1><span data-translate="checking_browser">Checking your browser before accessing</span> smarkets.com.</h1>
<p data-translate="process_is_automatic">This process is automatic. Your browser will redirect to your requested content shortly.</p>
<p data-translate="allow_5_secs">Please allow up to 5 seconds…</p>
</div>
<form id="challenge-form" action="/cdn-cgi/l/chk_jschl" method="get">
<input type="hidden" name="jschl_vc" value="e682f28a4d346769bed1f10a12224954"/>
<input type="hidden" name="pass" value="1474651532.013-aR/miMPEsh"/>
<input type="hidden" id="jschl-answer" name="jschl_answer"/>
</form>
</div>
</div>
</body>
Original answer
IMPORTXML only can import elements that are in the source code of the page, in this case, the tag <table class="coupon"> is shown so we could discard that the problem is due to content be loaded from another file.
Using //a/@href IMPORTXML returns several results but not from the table tag. IMPORTHTML and IMPORTDATA doesn't work either, so it's very likely that the host site is blocking the access to some parts of the content, in this case to the desired table, to the Google servers.
I don't know yet how this can be done, but I think that it's related to the site robots.txt:
user-agent: sitebot
disallow: /
user-agent: AhrefsBot
disallow: /
User-agent: MJ12bot
Disallow: /
User-agent: *
Disallow: /account/withdraw/
Disallow: /account/deposit/
Disallow: /account/limits/
Disallow: /sport/market-aggregates
References
robots.txt - Wikipedia