I track eCommerce transactions with GA and GTM, and trying to create a custom metric which will count how many people are involved in each transaction.
So I created a hit-scoped custom metric and try to pass its value along with the transaction tag in GTM:
Please see screenshot here:
As we know, a transaction in GA is a series of hits: one "transaction" hit and one or more "item" hits. The problem is that GTM sends the custom metric value with ALL of the hits, not just with one. So when I use my hit-scoped metric to measure something, it's measured more than once.
For ex., in a transaction where 2 people are involved, this value (2) is send twice (once with "transaction" hit, once with "item" hit) and in the GA reports I see figure 4 (instead of 2) associated with this transaction.
I didn't find a way to ask GTM to send the custom metric just once.
Am I missing something here? Any suggestions?
Thanks!