How to display hyperlinks in Echo Alexa cards

Question

How do I display a hyperlink in an Echo Alexa card, i.e. the card that is displayed in the Alexa app after I talk to Echo? I understand its included in the response returned by the lambda function, but cannot find any documentation other than https://developer.amazon.com/public/solutions/alexa/alexa-skills-kit/docs/providing-home-cards-for-the-amazon-alexa-app https://developer.amazon.com/public/solutions/alexa/alexa-skills-kit/docs/handling-requests-sent-by-alexa

neither of which discuss hyperlinks. When I try something such as `google.com, the entire ahref is outputted as regular text.

Asking Alexa for restaurant recommendations displays nicely formatted Yelp data, along with links to a map and/or the Yelp page itself.

Answer 1

You cannot do this with the features currently presented in the Alexa Skills Kit. It has been a frequently requested feature. Amazon shot down an entire line of business I had planned for the Alexa specifically because they decided the Terms and Conditions of a third party service I was using required a "live link" to be presented, and they could not do this.

There is no question that The Echo can do this. As you noted, they do it all the time. But it is not a feature they have opened up to Alexa and 3rd party skills.