Scott Craner's suggestion is spot on. You can use a formula inside of your conditional formatting by following the instructions below:
- Select Cell B4 (Sodium baseline test results)
- Click "Conditional Formatting" in the Ribbon, "Highlight Cells Rules", and then "Less Than"
- In the dialog that pops up, enter the following formula:
=VLOOKUP(A4,$A$27:$C$48,2,FALSE)

- Click OK to save and apply the conditional format.
- Click the B4 Cell again, and select the bottom right corner (you should see a little box sort of that you can click and drag).
RIGHT CLICK AND DRAG (not left click/drag) that bottom corner so that all the cells get selected. Then when the dialog box pops up, select "Fill Formatting Only". This will apply the formula to all the cells, and the lookup conditions automatically update based on the test name in the same row.

Repeat the above for the Greater Than rules, but modify the lookup formula as follows so that it looks up the MAX (3rd) Column:
=VLOOKUP(A4,$A$27:$C$48,3,FALSE)
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