Sending AdWords conversion data to a different account via GTM?

Question

I have control over a client's site, and can access and edit code. A third party controls the client's Google AdWords account and has no access to their site's code. Is it possible for me to implement a conversion tracking code through GTM, and send that data back to the third party's AdWords account?

Thanks

Answer 1

Yes; you'll need to:

• Create a Google Tag Manager Container.
• Add the Container code to the site, just after the opening tag.
• Insert the Adwords Tag (as in the screenshot below).
• Publish the Container.