GTM Enhanced Ecommerce - Checkout options only tracked for step 1

1
votes

I have a checkout form as follows: step 1 (Booking Details) and 2 (Customer Details) are part of a a SPA (Single Page Application), and step 3 (Payment Method Selection) is on a separate, dedicated page. For all steps I additionally want to track checkout options.

Before proceeding to step 3, the form input of step 1 and 2 are tracked to GA: this seems to work fine:

  • The 'EE Checkout Option Tag' is fired twice (for step 1 and 2)
  • The values of the dataLayer are correct
  • The collect pixel is sent twice (200 OK), and contains the correct data (i.e. the checkout options I want to track)

However, when I look in Analytics, find my test order, and add 'Checkout Options' as a secondary dimension, I only see the checkout options for step 1.

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Does anyone have any idea?

1
google-analyticsgoogle-tag-managerenhanced-ecommerce

1 Answers

2
votes

EEcommerce - Checkout

event checkout have to be called on every page of your checkout process with ceretain step parameter.

So you will have:

  • checkout step 1 (Booking Details) -
  • checkout step 2 (Customer Details) - in SPA this have to be called after step 1 (onscroll event, automatically or manually after opening tab with options selection)
  • checkout step 3 (Payment Method Selection)

EEcommerce - checkoutOption

event checkoutOption can be optionally called to extend previous checkout call with the very same step parameter.

  • checkout_option step 1 (Booking Details) - send after users selection
  • checkout_option step 2 (Customer Details) - send after users or leaving the page to step 3
  • checkout_option step 3 (Payment Method Selection) - send after users selection or when moving to purchase page

Documentation

Documentation for GTM and EE ( https://developers.google.com/tag-manager/enhanced-ecommerce#checkout ) is quite misleading, learn rather from https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce#checkout-process