Enhanced Ecommerce data not showing up in Analytics using Tag Manager

2
votes

I am trying to implement Enhanced Ecommerce (EE) for Google Analytics (GA) using Google Tag Manager (GTM) but don't see any data showing up in GA.

Using the GTM preview mode, I can see that the data in the dataLayer is correct and that the right Tags are fired. I have also made sure to (correctly) create separate Tags for all the things I want to measure, which are:

  • measuring the product detail view
  • measuring the checkout process (both checkout steps and checkout options)
  • measuring purchases

Perhaps I should also note that I am developing from localhost, but I don't think that should matter (?).

Edit:

When composing this question I was unable to post images, but I later realized I can post links of course. So, for clarification:

Tags that are fired on my Product Detail Page: http://oi60.tinypic.com/2woeqe8.jpg

The dataLayer containing the ecommerce data: http://oi59.tinypic.com/6s7yxd.jpg

1
google-analyticsgoogle-datalayerenhanced-ecommerce

1 Answers

1
votes

It turned out working localhost actually was the problem, my solution to this problem is explained here: https://stackoverflow.com/a/29214212, but in short: go to Tags > My Tags > Configure Tag > More Settings > Fields to Set, type in 'cookie' in the Field Name input field, select cookieDomain from the suggestions, and set the value to none.