Schema.org: How to define a product with variations

Question

I have a shop and I'm trying to use http://www.schema.org/Product to give more data to the searchengines. I have the following problem: I have a product (lets say a shoe) with different variations (= different sizes, colors and so on). Should I define a http://www.schema.org/Product for every variation? In the shop-software this is modelled having a "parent-product" with "child-products".

Has each variation its own URL? If not, are all variations shown on the same page, or is only one variation shown (depending on selected value etc.)? — unor

unor unor · Accepted Answer · 2015-02-20T16:16:08

You should use an own Product item for each variation, otherwise you could not use properties like color.

Here is one Product with two colors (e.g., striped):

<article typeof="schema:Product">
  <!-- a red and black striped pair of shoes -->
  <span property="schema:color">Red</span>
  <span property="schema:color">Black</span>
</article>

Here are two Products, each having one color:

<article typeof="schema:Product">
  <!-- red pair of shoes -->
  <span property="schema:color">Red</span>
</article>

<article typeof="schema:Product">
  <!-- black pair of shoes -->
  <span property="schema:color">Black</span>
</article>

Schema.org: How to define a product with variations

1 Answers