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Can anyone suggest me how to use the Azure Mobile Services or the Notification Hub to send push notification to a specific user? Please suggest with respect to a Store App (not Windows Phone Silverlight App).

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There should be a notion of userId in your app. So registering device in the Notification Hub specify that userId as a tag. Then you can specify that tag sending a message and that message will be delivered to desired user only.

Some tutorials:

http://azure.microsoft.com/en-us/documentation/articles/notification-hubs-windows-store-dotnet-get-started/

https://msdn.microsoft.com/en-us/library/azure/dn530749.aspxa