There are many things we can improve here (but no worries, this is perfectly normal in the beginning, there is so much to learn when we start Haskell!!!).
First of all, a string is definitely not an appropriate way to represent a binary, because nothing prevents us to write "éaldkgjasdg" in place of a proper binary. So, the first thing is to define our binary type:
data Binary = Zero | One deriving (Show)
We just say that it can be Zero or One. The deriving (Show) will allow us to have the result displayed when run in GHCI.
In Haskell to solve problem we tend to start with a more general case to dive then in our particular case. The thing we need here is a function with an additional argument which holds the total. Note the use of pattern matching instead of ifs which makes the function easier to read.
binToDecimalAcc :: [Binary] -> Integer -> Integer
binToDecimalAcc [] acc = acc
binToDecimalAcc (Zero:xs) acc = binToDecimalAcc xs acc
binToDecimalAcc (One:xs) acc = binToDecimalAcc xs $ acc + 2^(length xs)
Finally, since we want only to have to pass a single parameter we define or specific function where the acc value is 0:
binToDecimal :: [Binary] -> Integer
binToDecimal binaries = binToDecimalAcc binaries 0
We can run a test in GHCI:
test1 = binToDecimal [One, Zero, One, Zero, One, Zero]
> 42
OK, all fine, but what if you really need to convert a string to a decimal? Then, we need a function able to convert this string to a binary. The problem as seen above is that not all strings are proper binaries. To handle this, we will need to report some sort of error. The solution I will use here is very common in Haskell: it is to use "Maybe". If the string is correct, it will return "Just result" else it will return "Nothing". Let's see that in practice!
The first function we will write is to convert a char to a binary. As discussed above, Nothing represents an error.
charToBinary :: Char -> Maybe Binary
charToBinary '0' = Just Zero
charToBinary '1' = Just One
charToBinary _ = Nothing
Then, we can write a function for a whole string (which is a list of Char). So [Char] is equivalent to String. I used it here to make clearer that we are dealing with a list.
stringToBinary :: [Char] -> Maybe [Binary]
stringToBinary [] = Just []
stringToBinary chars = mapM charToBinary chars
The function mapM is a kind of variation of map which acts on monads (Maybe is actually a monad). To learn about monads I recommend reading Learn You a Haskell for Great Good!
http://learnyouahaskell.com/a-fistful-of-monads
We can notice once more that if there are any errors, Nothing will be returned.
A dedicated function to convert strings holding binaries can now be written.
binStringToDecimal :: [Char] -> Maybe Integer
binStringToDecimal = fmap binToDecimal . stringToBinary
The use of the "." function allow us to define this function as an equality with another function, so we do not need to mention the parameter (point free notation).
The fmap function allow us to run binToDecimal (which expect a [Binary] as argument) on the return of stringToBinary (which is of type "Maybe [Binary]"). Once again, Learn you a Haskell... is a very good reference to learn more about fmap:
http://learnyouahaskell.com/functors-applicative-functors-and-monoids
Now, we can run a second test:
test2 = binStringToDecimal "101010"
> Just 42
And finally, we can test our error handling system with a mistake in the string:
test3 = binStringToDecimal "102010"
> Nothing